Dubai, October 17, 2025 — The world is rapidly stepping into an intelligent era, where artificial intelligence is no longer a concept confined to laboratories, but a core driver reshaping the global business ecosystem. At GITEX GLOBAL 2025, hailed as the "barometer of global technology trends," tech pioneers from around the world gathered in Dubai to explore how AI is empowering industrial transformation. In this critical dialogue about the future, Chinese tech company SED Initta presented its full range of smart retail solutions to the world, showcasing wisdom, technology, and creativity from the East, all centered around its core philosophy of "AI + Scenario."

Redefining Business Terminals in the Age of AI

The theme of GITEX GLOBAL 2025, "AI Everywhere," found a profound response in SED Initta's participation. We firmly believe that the value of AI lies not in technological prowess itself, but in how seamlessly it integrates into real-world scenarios to solve tangible business challenges.

Throughout the five-day event (October 13-17), SED Initta's booth, a blend of futuristic design and local cultural elements, became a major attraction. Drawing inspiration from Dubai's ethos—openness, innovation, and diversity—and guided by our "AI + Scenario" core concept, we created three immersive experience zones. These spaces allowed visitors from Europe, the Middle East, Southeast Asia, and beyond to witness firsthand how AI drives dual improvement in both retail efficiency and the user experience.

Specialty Retail: Modularity Unleashes the Free Growth of Smart Terminals

In the "Modular & Configurable" scenario for specialty retail, the newly launched Galileo Series self-checkout terminal stole the spotlight. Its minimalist modular design supports multi-dimensional free combination and multi-form transformation, making it widely adaptable to various scenarios including retail, food & beverage, education, healthcare, and hospitality. The floor-standing model is further equipped with a dynamic advertising sub-screen, seamlessly integrating marketing with transactions.

Commercial Retail: AI Loss Prevention — From Reactive Accountability to Proactive Alert

In the "AI-Optimized Merchant Efficiency" supermarket scenario, SED Initta's "Smart Eye" AI loss prevention solution garnered significant attention. The solution can identify abnormal behavior in real-time, achieving a shift from passive monitoring to proactive alert.

In regions such as the Middle East and Southeast Asia, retail loss has long been a persistent challenge for many merchants. "Smart Eye" not only provides precise AI judgment but also emphasizes integration with localized operational processes, helping businesses build a smarter and more efficient operational system. Several retailers from Gulf countries commented, "This is exactly the kind of practical, effective, and scalable AI implementation we've been looking for."

Food Service & On-the-Go Consumption: AI Visual Checkout Makes Payments Smarter

In the "Lightning-Fast Checkout, Powered by AI Scan" dining scenario, SED Initta showcased its AI image recognition-based visual self-checkout solution. Whether at a group catering outlet, bakery, or sushi counter, customers simply place items in the recognition zone. The system then automatically identifies the product category, quantity, and price using deep learning algorithms, enabling "scan-on-place" functionality that dramatically reduces queue times.

This solution has already been deployed in several cities. At GITEX, representatives from international food and beverage chains experienced it firsthand and remarked, "This is not just an improvement in efficiency, but a reinvention of the user experience."

Additionally, SED Initta's comprehensive product lineup was on full display, including the Apollo Series Smart POS, latest tablets, Kitchen Display Systems (KDS), and smart BOX solutions. This showcased the company's complete portfolio and significant technological depth in the smart terminal landscape.

From ‘Made in China’ to ‘Created with the World’

We came to GITEX not only to exhibit but to begin a dialogue. We believe true global success comes from openness—learning from every market and using technology as a bridge to shared progress.

Here, we saw AI erasing old boundaries. SED Initta is proud to help connect technology with real scenarios, and China’s innovation with the world’s needs.

The future belongs to the adaptable.

We will continue to pioneer the fusion of AI and smart terminals, partnering globally to achieve a single goal: to make intelligence meaningful everywhere.