Background

As a globally recognized fast-food chain, our client operates thousands of outlets worldwide, serving millions of customers daily. With the growing demand for self-service technologies and digital transformation in the catering industry, the company aimed to enhance customer experience and operational efficiency through the deployment of advanced self-service kiosks.

Challenges

The existing cashier system faced several limitations that hindered its ability to meet modern customer expectations and streamline operations:

Long queues during peak hours leading to customer dissatisfaction.

High labor costs due to the need for multiple cashiers during busy periods.

Inconsistent order accuracy and slower service times affecting overall customer satisfaction.

Limited flexibility in integrating new features or updating menus quickly across all locations.

Solution

SED Initta introduced the C2700 Series Self-Service Kiosks, designed specifically for the catering industry to address these challenges. Key features included:

User-friendly Interface: A highly intuitive touchscreen interface with vivid graphics and easy navigation, allowing customers to place orders effortlessly.

Customizable Menus: The ability to easily update and customize menus remotely, ensuring consistency and quick response to changing demands.

Integrated Payment Solutions: Support for various payment methods including credit cards, mobile payments, and loyalty programs, enhancing convenience for customers.

Result

The implementation of the C2700 Series Self-Service Kiosks brought significant improvements to the client’s retail operations:

Enhanced Customer Experience: Reduced waiting times by up to 40%, significantly improving customer satisfaction and reducing queue lengths.

Operational Efficiency: Decreased reliance on manual cashiers, leading to substantial cost savings and more efficient use of staff resources.

Increased Order Accuracy: Automated ordering processes minimized errors, ensuring customers received exactly what they ordered.

Scalable Solution: Easy updates and remote management capabilities allowed for rapid deployment and adaptation across all locations, supporting future growth plans.

Client Testimonial:

"The C2700 series has revolutionized our checkout process. It not only improves the customer experience but also streamlines our operations, making it an indispensable part of our digital strategy."

— Director of Operations, World-Renowned Fast-Food Chain